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A definitive article from a mainstream psychiatric journal revealing research that shows promoting the 'mental illness is a disease like any other' message, popular with Big Pharma, actually increases stigma and discrimination, not reduces it.

Review article
Prejudice and schizophrenia: a review of the mental illness is an illness like any other?
approach

March 22, 2006 Acta Psychiatr Scand 2006: 114: 303–318

Summations
• Biogenetic causal beliefs and diagnostic labelling by the public are positively related to prejudice, fear and desire for distance.
• Internationally, the public, including patients and carers, have been quite resilient to attempts to promulgate biogenetic causal beliefs, and continue to prefer psychosocial explanations and treatments.
• Destigmatization programmes may be more effective if they avoid decontextualized biogenetic explanations and terms like